Showcase an understanding of marketing issues related to consumer behavior such as attitudes, group influences, culture, social class, consumer learning processes, and personal buying decision-making processes. The Task: Based on the scenario below, you are required to write a 2000-word report. In this report, you must demonstrate an understanding and application of various consumer behavior concepts and theories by analyzing the facts gathered from the video and the survey, and present strategic recommendations. You will be required to incorporate recent peer-reviewed literature in order to justify your proposed recommendations. Scenario: Imagine that you have just been employed by the company of your chosen FMCG product that you analyzed in your earlier assessments. You have recently learned that the company’s customer loyalty has declined over the last year and that repeat purchases are at a historic low. You have now been asked to prepare a report in which you must critically analyze a company’s current marketing strategy and marketing communication mix and its alignment to your findings in assessment 1 and 2. More specifically, you will need to determine if identified consumer behavioral factors in previous assessments align with the company’s current marketing focus. Based on your analysis, you are also required to provide at least three strategic recommendations to the board of directors, along with reasons for recommending further improvements, all of which must be based on scholarly sources.
J.M. Synge's very dubious play The Playboy of the Western World uncovered the white collar class Dublin gathering of people to an alternate depiction of Irish wide open life rather than the conventional charming picture they were acquainted with. Synge emphatically utilizes the component of parody in his play, actualized as a gadget to stun his customary group of onlookers; the play's absence of ethics would have irritated the gathering of people, so parody is additionally used to infuse humor, making a carefree tragicomedy. In pages 59 – 62 the nearness of parody can be dissected as far as caricaturizing sex, religion and the introduction of provincial Ireland, notwithstanding how parody is available all through the whole play. Synge delineates Christy Mahon as a frail, panicked, young fellow toward the start of the extract, though Pegeen is given a solid, relatively manly persona, shielding him from the Widow's advances. At the point when the Widow is presented, the gathering of people sees Christy "sticking to Pegeen" shouting "Goodness Glory!" with Pegeen having to briskly give Christy his dinner and usher him off to bed like a youngster. In this concentrate, the group of onlookers perceives how Pegeen is given the 'defender' job, displaying maternal impulses. In 1907, the parodying of sex jobs appeared with Synge giving more status to ladies than men would entertain the group of onlookers, as it clashes with the customary Irish male centric culture. Christy is painted as the great 'maid in-trouble', with Pegeen battling the Widow, indignantly disclosing to her that she will "not have him tormented, and he decimated going since Tuesday was seven days". Again it is obvious that Christy is shying far from his normal male job, leaving Pegeen to shield him, entertaining the gathering of people. At the point when the Widow "pulls Christy up", as "they'd best go, youthful individual; so ascend and accompany me", Pegeen strikes back by "grabbing his arm", demanding "he'll not blend". Christy has been imperiled as far as his manliness; two ladies have physically put their authority over him, and Christy comes up short on the quality to discredit their control. This scene would have been extremely comedic, as not exclusively are Pegeen and the Widow successfully having a 'fight', a male related action, yet Christy is defenseless in the center, similar to a female. Generally, it would have been the men who 'charmed' the ladies, however Synge has disregarded this, with Christy being somewhat savagely 'charmed' by Pegeen and the Widow, inspiring giggling from the group of onlookers, who might locate the unequivocal utilization of parody exceedingly entertaining. Synge is exhibiting Christy's basic weakening, appeared by turning around conventional sexual orientation jobs. Later on in the play a donkey race happens; as D. P. Moran watches, "the quest for physical-contact Gaelic amusements [was utilized as] an antitoxin to such weakening". Christy's sharing in the race indicates how he utilized this chance to reassert his sex in the wake of feeling castrated by Pegeen and the Widow. All through the selection from p.59-62, rehashed references are made to religion, numerous as Father Reilly, the neighborhood minister. Despite the fact that he isn't found in the portion, his quality is recognized as he is halfway why the Widow went to discover Christy Mahon; when Pegeen asks her "What afflicts you, or what is it you're needing at this hour of the night?" the Widow answers that she was "subsequent to meeting Shawn Keogh and Father Reilly underneath, who let me know of your interest man, and they dreading at this point he was thundering, cavorting staring you in the face with beverage". The gathering of people would not be astounded by Father Reilly's dispositions, as in the 1900s Ireland was a faithfully Catholic country, as Jane Abbottsmith clarifies "The term 'Irish Irelander' began to portray the genuine Irishman: Catholic and with Irish family line, learned in Irish old stories and skilled in the talking and perusing of the Gaelic dialect". Abbottsmith keeps on commenting that it was the "Irish laborers, who were the generally devout, Catholic populace that was knowledgeable in Irish fables". In spite of the fact that the 1900s gathering of people would have expected the minister's mediation, a cutting edge group of onlookers would discover it comedic how Pegeen being separated from everyone else with Christy has incited such a bothered response, recommending Synge's demeanors were relatively revolutionary. Irish society was sincerely religious, so the gathering of people would have been amazed at how Father Reilly is the main religious character. Alternate characters don't appear to fuse religion in their personas, stunning the group of onlookers. Be that as it may, the main other character to be religious would cause offense: the Widow Quin comments to Christ "God spare you sir!" which is exceptionally unexpected as her aims for him are a long way from heavenly. Seeing such a scandalized, ruthless character utilizing the Lord's name would have without a doubt affronted the gathering of people. The intensity of the Catholic Church is a running topic all through the play, as Synge would know that his gathering of people would contrast what they see in front of an audience with the Church's lessons. Consequently Synge has ridiculed religion to uncover the preposterousness of the extraordinary religious perspectives in Ireland; an absence of religion in alternate characters additionally demonstrate the gathering of people how autonomous rustic Ireland is from working class traditions. The depiction of life in the Irish wide open was without a doubt one of the primary wellsprings of contention in the play. The working class gathering of people would have had the origination of country Ireland utilizing a peaceful, pure life – anyway Synge's play invalidates this, district Mayo being the absolute opposite to their desires. Christy is invited with open arms, regardless of the town knowing he killed his dad. As Adrian Fraser takes note of, "The Playboy could be perused as investigating an opposite suggestion: a collective eagerness to assimilate (even laud) the individuals who break a definitive forbidden against patricide". Christy's glorification would extraordinarily concern the group of onlookers, instigating shock. By parodying field life, Synge was giving a social editorial on life in the detached rustic drift. Nonetheless, Christy is later disrespected in the play, when the characters acknowledge they have been hoodwinked. At the point when Pegeen recounts how the Widow as far as anyone knows killed her better half, where she "hit himself with a well used pick, and the rusted toxic substance corroded his blood the way he never overed it, and kicked the bucket after. That was a slippery sort of homicide won little brilliance with the young men itself" the gathering of people would be stunned that such sin runs free in the wide open. As Fraser again composes, The Playboy of the Western World "is a social parody of country life that is phenomenal, odd, and significant". At the play's decision, when Christy leaves Pegeen for his experiences, the group of onlookers would discover humor at the difference between their fates: Christy is set for carry on with an existence of fervor, while Pegeen is destined to a destiny of wedding Shawn and a dull life in County Mayo. The distinction in their destinies strengthens the play's status as a tragicomedy. Synge utilizes the component of parody in his play to open to the working class Dublin crowd what life resembled for the general population of the wide open; the play's contention originated from individuals loathing what they saw. By ridiculing sexual orientation jobs, religion and the untainted origination of Irish wide open life, Synge was successfully ready to revoke the peaceful conclusions felt towards them, delineating to the white collar class how autonomous country Ireland was to the affected Dubliners. As Heidi Holder says "Synge makes it very obvious to his groups of onlookers that their dearest picture of the Irish nation people was a minor development – a development famously open to test, and it was absolutely this destroying of the refinements among fiction and reality that was the wellspring of Synge's contention with his crowd".>GET ANSWER