Watch a video and answer the questions
the video is https:/Avww.youtube.com/watch?v=JHHmpujs3f4 &feature=youtu.be
In the very beginning (minute 1) Mark Roberge refers to being in charge of “net revenue” because of the
issue of “churn”. So instead of just leading sales he was also leading “services and support”. Explain how
the incentives (discussed later in the video) he used for his sales force tied together (fixed misalignment) in
A-E-R stages of the customer “journey” such that their customer acquisition approach supported long-term
Explain why context matters for finding the right salesperson for their business.
How did he use evaluation, simulation/role-play, and data to improve the hiring process?
Under “#2: Train your sales people’ what is the Hubspot sales “playbook’?
Explain what he means by “consultative sellers” and “getting in your prospects’ head”?
Why does he believe journalist students are under-valued for companies’ “inbound” marketing and “hold
the key to the future of sales’?
Why do you think the “contextual” lead prospecting processes (minute 34) is so effective?
Assume you may work in some sort of inbound marketing/sales/customer account management role over
the next 5 years, what are the three most valuable lessons you learned from this video. Give the time, the
minute mark, in the video in which the lesson was taught:
Barbies have often come under criticism for giving girls unrealistic expectations for body image, as seen in figure 2. An article written for an eating disorder help website claims that 90% of people that suffer with an eating disorder are girls between the ages of 12 and 25. It goes on to say that because they are girls they most likely played with Barbies shortly before contracting the disease. This article is saying that there is a direct correlation between playing with Barbies and getting an eating disorder. It also states that parents should be careful when choosing what toys their children can play with because they develop a critical eye from an early age. Not only is this article criticising Barbie dolls for leading to eating disorders but it is also blaming parents for choosing the wrong toys for their children (Mirror Mirror, 2016). An article written for the American Psychiatric Association (2016) claims that American children aged three to ten years old own an average of eight Barbies. Whereas, the Mirror Mirror article claims that the same aged kids have an average of ten. Therefore, this suggests that this article may be exaggerating the numbers to potentially try and scare parents into changing their habits if the numbers seemed more extreme. A journal published in 2006 backs up these points by saying that it is specifically the Barbie doll that causes body image issues compared to other dolls. However, it claims that the higher age group of 7 ½ to 8 ½ were not affected by Barbies but were instead affected by the more accurately shaped Emme doll as they perceived this one to be overweight. This also backs up the above articles as it says that environmental stimuli can have an effect very early on in life because they begin to internalise the Barbie image.>GET ANSWER