Advertising pervades every part of society. The products we use in our homes, the clothes we wear, the programs we watch on television, the books we read, the places we shop and go for recreation—all of these things are affected by advertising.
create a new product or put a new twist to an already existing one. Then write a Copy Platform (10.7, page 175 and Appendix C) as a Word document. A copy platform is a way of gathering information about a product and matching it with the advertising situation.
Sample Solution
