Globalization
Why do companies engage in international trade? Is your company “global”? If it isn’t, why do you think it
has chosen to remain purely domestic?
If it is global, what cultural and legal differences does it encounter in the global business environment?
What form of international business activity does it engage in?
Which strategic approaches does your company use?
If your company does not engage in international business activity, what country do you think would be
good for your company’s expansion, and what strategic approach would you suggest?
If your company does have international operations, do you think the selected strategy is working? Would
you change anything about your company’s strategy?
Sample Solution
