Conduct at least one journalistic interview. The interview(s) must
discuss a ‘Crisis” event that affected your industry.
Part A: You will then write an essay using information from background research and the
interview(s) you conducted. The product will be a minimum four-page essay.
Part B In addition, a single page (250 Words Max) ‘executive summary’ will be posted on a
discussion thread summarizing the crisis situation and your conclusions for all students to read
and benefit from your work.
You should begin by selecting an international, national, or local situation of a crisis nature
affecting the industry. Although any event would be appropriate, you should keep in mind that
you will need to be able to interview “experts” on the subject or at very least an individual that
experienced the crisis and has background knowledge of the event and it’s consequences to the
company. You should conduct background research on the event. This background research can
include journals, newspaper and magazine stories, WWW material, or other similar resources.
Your essay will include the following
• Crisis Description
• Crisis Consequence
• Management Decisions
• Lessons Learned
After researching the event, you shall interview your expert about the topic. For this assignment,
an expert can include anyone who has some expertise or interest in the topic. (Property Manager,
Local Official, or even an employee that experienced the crisis) Recognize that a critical element
of the essay must investigate the decisions made by company management. Your interviewees
should be knowledgeable of these decisions. It might be of interest to interview someone from
each side of the crisis such as a customer and a manager

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