Conduct a threat appraisal of your company to identify a list of 3-5 realistic or plausible threats that the firm could face. Justify your threat appraisal—that is, make sure that you offer clear and evidence-based reasons that these are credible threats.
Evaluate what kind of threats these pose to the organization’s reputation and identify the one crisis that represents the biggest threat to the organization. In this section, be sure to apply the four phases of the conflict management life cycle as it relates to your organization and the threat.
Develop a crisis management plan for your company based on the crisis that you have identified. In this section, outline a strategic plan for how your organization should address the crisis. This should include the steps needed to minimize or avoid the crisis as well as the communication strategies needed to manage the organization’s reputation.

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