Define culture and discuss its impact on international marketing?
Give an example of material and non-material cultural elements based on your own national culture.
Discuss how your own cultural glasses color your views on self-reference criterion and ethnocentrism.
What is the importance of “cultural empathy” to the foreign marketer? How does he or she acquire “cultural empathy?”
very Infoscion would always the importance of the basic values that led to the company’s success. The process of becoming an employee at Infosys is extremely difficult but the system can ensure that the corporation only picks the best and the brightest workers who can truly add to the value of the international company. The last decade of performance has shown that Infosys continued to prosper when they hired more and more of qualified workers around the world. Exhibit 1 and exhibit 2 shown above depict the positive relationship of Infosys employees’ strength and the revenue of the company. The average employee growth rate during the decade of 1996 to 2006 was 40 percent while its revenue growth rate was 39 percent. As Infosys continues to expand its pool of workers to around the world through its Global Labor Pool, it is best positioned to become a truly multicultural organization that can understand the cultural nuances and languages of its vast client base. Infosys is ready to enjoy high growth of sales in the future while retaining the soul and values of a humble small organization. V. Conclusion-Infosys in 2015 Infosys will be able to grow even more due to the fast changing financial market. By 2015, the world will continue to “flatten”, fiscal market will further open and this will benefit the world economy, and market regulations will be reduced with technological progress. It will be a true era of globalization and technological advancement. In the financial market there will be a shift of power from the financial institutions to the customers. As technology will give more power to customers to directly take control, Infosys’ role will become even more crucial in the future in providing high-end-to-end business solutions. Therefore, Infosys will hire more highly trained workers in strategic locations in the world and become an even more multicultural corporation that builds trust and communicates with its customers to establish the status of the most globally respected organization in the world in its field by 2015.>GET ANSWER