Present a current critical strategic analysis of ONE Business Unit within General Electric
Description
1) The following topics should be covered for the assignment with a focus on a specific
product in ONE business unit in General Electric
- Resource Audit
- Value Systems
- Product/Service portfolio (BCG Matrix)
- Potential future strategic growth
o Identification of options
o Evaluation of options
2) The structure of the report: should have the following
- Introduction to the report
- Brief strategic position of the company
- A critical evaluation of the resources and value systems of the company
- A critical evaluation of the product/portfolio mix within the SBU
- A critical analysis and evaluation of KEY future directions for strategic growth
- Recommendations
3) The Analysis should illustrate
- Strategic Position
o Sets out the Differentiation position of GE
o Provide some clear examples to illustrate the strategic position
o Identify the SBU being examined in relation to others within the company - Resource/Competences
o Identify the main resources and skills within the company
o The section should act as an introduction to the Value Systems
o Use of Resource/Competence model helps to identify the balance related to the
strategic position so that you can discuss the way the balance is relevant to the aims
of the SBU
o Avoid just describing the resources that have been identified - Value System
o Identify the activities that enable the strategic position of the company
o Use the Value Chain model to critically examine key activities and the links between
them
o Look to evaluate relevant external links that create value for the company
o Develop an analysis of the activities rather than just a list of examples of company
activity - BCG
o Use the model to identify the portfolio of SBUs or product ranges
o Develop a critical explanation of positions that have been identified - Future Directions
o Use the Product/Matrix model to identify potential areas of future development
o Critically explore the relevant differences of each section of the model e.g. Market
development and product offer different challenges - Conclusions & Recommendations
o Draw the main aspects of the analysis together
o Set out key points that can be considered for strategic development
Sample Solution
