Description
Hypothesis :
AmerisourceBergen will become a pillar of integrity in the pharmaceutical industry if they manufacture and distribute their own brand of drugs, capitalize in different markets such as alternative medicines and regain their customer image being socially responsible.( example cbd oils)
Concepts
1 intro
2 research integration/De- stigmatizing who use marijuana (meaning not only criminals use it but people who are seeking alternative medicine)
3 The economic impact
4 Mission ( creation of an out reach program that focus on educating the public on using cannabis to creating alternative medicine.)
5 Competitive Advantage
6 backward & vertical integration- introduce and manufacture alternative medicine and health care supplies.
Sample Solution
