Design Thinking

Choose TWO from the following topics and

  1. Algorithms: focus of how algorithms can be used in digital marketing and in targeting specific groups of potential customers.
  2. Big Data: focus on the various technologies that generate big data from the everyday things customers use.
  3. Design Thinking: Focus of how companies are using design thinking for innovation and for creative collaboration.
  4. Digital advertising: Focus on how digital advertising has changed traditional advertising. What were the modes of advertising before the Internet? Before social media? How has it changed?
  5. Information Architecture: Focus on why good information architecture is an essential for creating a usable and navigable website or even menu design on apps and other interfaces, and how it affects the user experience

Sample Solution