Determine how to identify different types of market segments and consider the best marketing strategies for reaching them.
First, read Chapter 2 in Consumer Behavior and the case study article Under Armour’s Willful Digital Moves. In your blog post, address the following:
In the case study article, what market segments were identified and what segmentation strategies were implemented?
What do you believe are four to five key points to remember when implementing segmentation strategies?
Identify a new market segment that you have noticed recently (during your own shopping experience online, in a commercial ad, or in a secondary resource such as a magazine) that you believe would be a great market to explore. How might you create a segmentation strategy to reach this new market segment?
hange to United States federal guidelines, which now require employers to make individual assessments to consider the type of crime and the age of the criminal record, the relevance of the offense to the job, and evidence of good conduct and rehabilitation when reviewing applications (Denver et al., 2017). This is meant to give offenders a better chance with re-entry, helping both offenders and those they encounter to recognize that people are more than their labels. Finally, in 2016, the United States Department of Justice implemented a policy change that requires person-first language when describing offenders: instead of “convicted felon,” one would say “person with a felony conviction” (Denver et al., 2017). This change in language is meant to reduce the chance of a label sticking to an individual. As history has shown, labels often do not stick to powerful offenders (Gottschalk, 2016). This is where theories regarding crimes of the powerful come into play. Crimes of the Powerful Background Crimes of the powerful are ill-defined, as the powerful are the ones who define crimes and decide punishments, and they are not likely to punish themselves or their cohorts. Theorists have tried to conceptualize crimes of the powerful through anomie (normless corporations) and control (general theory of crime) (Ruggiero, 2015). Sutherland has been frequently cited for his definition of crimes of the powerful that considers crime as a norm infraction: The essential characteristic of crime is that it is a behavior which is prohibited by the state as an injury to the state…The two abstract criteria… as necessary elements in a definition of crime are legal descriptions of an act as socially harmful, and legal provision of a penalty for the act (Sutherland, 1949, p. 9).>GET ANSWER