Developing a mobile phone app

On-the-Go Software, a start-up company in your community, would like to develop a new mobile phone app that will be profitable. As part of the company’s preliminary planning. the CEO, Etta Hawkins, has hired you to research the most popular apps for iPhones and other mobile devices and to analyze why you believe these apps are successful. As you research, identify who is buying these apps and hypothesize why. Also identify features that have received positive comments and hypothesize why these features are important.
Address your report to Etta Hawkins, On-the-Go Software. 1111 Main Street, MyTown, MyState, MyZip.
Write a three- to five-page business report to present the results of your research. Use all of your resources from the chapter, internet searches, white papers, business magazines, etc.. to assist in your writing. You may include an appropriate and relevant number of graphs, charts, etc. as long as your written message is clear, concise and answers the instructions of the assignment. Use APA format for citing and references. Your separate title and reference pages will not be counted as part of the 3-5 pages of your actual report. For clarification, if you write a two page report with a separate reference page, the report will be counted as two pages and will not meet the minimum requirement for this assignment. This report will be uploaded via Canvas.

Sample Solution