The human resources specialties of compensation and benefits guide the organization’s leaders in attracting and retaining the best employees through a combination of strategic decisions. Employment laws regulate organizations in their application of compensation and benefits to provide the foundation for an equitable pay system. Prepare a presentation for senior leaders that educates them on the laws and regulations that addresses the following: Explain the various laws and regulations that regulate compensation and benefits, such as the Fair Labor Standards Act and others. What challenges does an organization face in implementing these laws? Discuss the role of management, employees, and unions in compliance with these laws and regulations. What recommendations would you make to an organization to monitor and ensure compliance with these laws and regulations?
Amid World War II, Daimler-Benz progressed toward becoming related with the Nazi administration. Hitler had a few models uncommonly worked for his utilization, and the organization swung to creating plane motors and military vehicles for the Third Reich. Yet, it recuperated rapidly from the war and in the 1950s built up itself as a maker of extravagance vehicles in Europe and America. TARGET MARKET OF MERCEDES-BENZ In 1993, Rosemarie Totzauer detailed in Brandweek, "Mercedes is endeavoring to rethink itself, to advance from an organization since a long time ago characterized solely by its gas-chugging extravagance vehicles and games autos. The renewed Mercedes will offer a more extensive, more total line of vehicles for the quickly changing, more unpredictable, higher hazard extravagance portion â€¦ Mercedes-Benz, along these lines, needs to intend itself for a transformation into an organization known for esteem and a decent variety of vehicle ideas instead of for the glory of the three-pointed star." These words, occasioned by the move in mottos from the old "Designed Like No Other Car in the World." made by McCaffrey and McCall, to the new "Forfeit Nothing," gave a concise articulation of the organization's changed showcasing strategy, The objective market had widened, thus had the Mercedes lines. The last now incorporated the C class, which supplanted the 190 arrangement as an item for the low end of the market; the E class, an average size extravagance auto; the S class, for the top of the line extravagance vehicles that had beforehand included the entirety of the organization's item; and the SL for sports autos. In spite of the fact that, as Fara Warner wrote in Brandweek in 1994, "Mercedes is as yet considered a selective extravagance auto for white guys," the organization looked for "to widen its allure with esteem costs and new items." Greg Farrell, writing in a similar production a year later, offered a convincing case of the impact delivered by the move in target showcase: "Maria Pestonit, a 28 year-old Miami PC expert, didn't care for her initial three autos â€¦ [and] after three execution autos, extravagance struck her favor. Mercedes may have snared her for life with its C280, costing about $34,000. 'My family had a Mercedes. In any case, that was my folks' auto,' she said. 'I figured I would never achieve that.'" Showcasing STRATEGY OF MERCEDES-BENZ Mercedes Benz showcasing procedure was once focused on the wellbeing, extravagance, and accuracy designing of its autos, yet because of increment rivalry in the extravagance auto industry and changing purchaser states of mind about the Mercedes Benz mark that methodology has changed. Presently their showcasing methodology is more way of life arranged and is centered more around exhibiting the more carefree, congenial, and vigorous side of Mercedes Benz. The advancement of Mercedes Benz's showcasing methodology can be straightforwardly associated with the extension of its objective market, which now incorporates people twenty five to forty five years of age and also its underlying focuses on the children of post war America. Keeping in mind the end goal to give better client esteem than its objective market Mercedes Benz has thought that it was important to grow its product offering up, give more focused costs, increment correspondences with its objective market, keep up openness to buyers, and proceed with its amazing client benefit. The advertising methodology of Mercedes-Benz is shy of the same as BMW. All the more particularly, Mercedes spends a major sum for promoting efforts. Mercedes-Benz dispatches a universal publicizing effort on the subject of manageability. The primary printed ads utilizing the new brand configuration will highlight the E 300 BLUETEC to be propelled in Germany in December 2007. Besides, four distinctive print promotions will be put in all substantial course magazines in Germany, running in parallel with a TV ad and an online crusade. The maintainability crusade will then be stretched out in mid-2008 to incorporate extra vehicles and improvements identified with Mercedes-Benz' exercises which are consolidated under the heading 'Good 'ol fashioned Solutions'. "In our advertising effort on supportability we advance imaginative advances for earth sound versatility, for example, the BLUETEC emanation treatment framework, which Mercedes-Benz offers to its clients as the world's cleanest diesel," says Dr. Klaus Maier, Executive Vice President of Mercedes. Mercedes' new advertising effort stresses wellbeing over extravagance. This isn't shocking since the money related emergency has switched shopper needs. It's presently disapproved of to boast about purchasing the most rich auto. Rather the most well known person is the person who gets the most worth for as meager cash as conceivable spent on another auto. Mercedes-Benz is currently assigning half of its UK advertising spending plan to computerized media, as indicated by its VP for mark interchanges, Anders Sundt Jensen.The elements of the UK showcase and the propelled shopper conduct in the UK implied the car mark was at that point designating half of its financial plan to advanced, well in front of other European domains where the organization was a long way from distributing even 40%.The key to the organization's prosperity online was the formation of master ability inside the company."We don't have typical advertisers simply doing on the web promotions, or simply putting our TV advertisements on the web," Anders Sundt Jensen said. "We have an entire division, for instance, at our central command in Germany simply doing computerized advertising." Likewise, one of the advertising systems of Mercedes-Benz took after is to begin advancing a portion of its autos on IPhone and Facebook. Another showcasing activity than gave a stage forward to Mercedes-Benz is the advancement of a progression of 'green autos'. Mercedes-Benz conveys to the market half and half autos that are natural neighborly. To entirety up, the key that makes Mercedes-Benz an effective rival in the market is the underneath: Delightful client mind Retail arrange prepared for what's to come Proficient, incorporated procedures and frameworks Deals and Marketing MBC Item Price Place Promotion People Processes Impeccably situated brand and successful showcasing Intriguing items Persuaded, qualified representatives Viable market entrance CONCLUSION Without a doubt, BMW and Mercedes-Benz were, are and dependably be two whoppers. Their advertising procedures are about the same. Their publicizing efforts, the television and radio spots, the costumers administrations and so forth. The distinction amongst them and the motivation behind why they are both exceptional is their objective market and their market position, what they need their clients to recollect about them. BMW centers to youthful clients matured 25 to 45 and it advances the trademark Â«Ultimate driving machineâ». It offers to the individuals who need to have the sense they were in total control. Then again, Mercedes-Benz is as yet considered a selective extravagance auto for white guys, however now chooses to widen its allure with esteem costs and new items. It bids to the individuals who adore extravagance and safe autos however not very costly. Refer to This Essay>GET ANSWER