ed. The Task identifies several aspects that SHOULD be considered within your analysis- These include: – 1. Conduct an in-depth Situational Analysis of the selected company [Acquisition] – Results and finding should inform the narrative and any additional information placed in the appendix 2. Acquisition of WhatsApp by Facebook. – Why was this acquisition of interest to Facebook- How does this support the alignment of New Revenue streams 3. Acquisition of Fitbit by Google- Why was this acquisition of interest to Google. How does this support the alignment of New Revenue streams? 4. Whilst analysing one of the above- Have you determined any link between the two acquisitions? If so, what, and why 5. Who are the primary competitors to Facebook- What was Facebook responding to? Customer needs, Emerging Trends, or exploring new opportunities 6. Does the business model seek to explore alternative objectives from the core/original objectives- If so, what are these? You are encouraged to use the theoretical aspects covered in class and the practical dimensions that are prevalent in the market. Note. It is vital for existing businesses to constantly seek to optimize their existing business portfolios whilst looking to create, and/or exploit new innovation gaps. Any identified causes of the challenge MUST be qualified with data and statistics You are encouraged to use relevant frameworks to support your arguments- For example- Business Model Canvas, Competitor Analysis framework etc. INSTRUCTIONS FOR THE REPORT The main body should be 2000 words- you can distribute the remaining 1000 words towards the Introduction, and Conclusion. The executive summary and references are not counted in the word count!! (avoid engaging in a linear analysis- value that may be on offer through the experience economy-) 3000 words (±10%) This word count is for the BODY of the assignment and does NOT include obligatory: • Header page • Executive summary • Contents page • Appendices (optional – but likely to be needed) • References and Bibliography. Report Structure: You are expected to include the following sections: 1. Title page 2. Executive summary (separate page) 3. Contents Page 4. Body (2000 words ±10%) …. i) Introduction ii) Selection of frameworks/theories to be used and the reason why iii) Application of theory iv) Results v) Conclusions vi) Recommendations 5. Appendices (Optional) 6. References 7. Glossary (if needed) Additional specifications 1. Your Title Page should include: a. Your name, b. Course and Cohort c. Professor d. Title of your report e. Assignment name f. Date g. Number of words 2. Your report should have page numbers 3. Your contents page should indicate all sections and sub-sections and their page numbers. 4. Please make sure you include screengrabs of the web pages and charts showing the analytics. 5. Appendices are optional. But if you use an appendix, make it a self-contained section…do not simply put a diagram there. 6. Your References page should show all the sources you have cited in the report. 7. Copying and pasting of text are strictly forbidden. If you think you need to use a direct quote, ensure it is important that we have the words of the person concerned and you must cite them appropriately. It is usually unlikely that someone needs to be quoted directly in a report of this nature, so far better that you incorporate their thoughts and ideas into your own text and contrast them with other opinions. Reference the thoughts and ideas.
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