Write a paper of 500 to 750 words in which you discuss the elements of communication across cultures.
Include elements such as verbal and nonverbal attributes, attending skills, eye contact, body language, and physical space. Provide examples of communication elements that are both the same and differ across various cultures. Discuss communication strategies that are applicable across cultures.
Beats by Dre is a North American company, founded in 2008 by Dr. Dre and Jimmy Iovine, recently purchased by Apple Inc. for $3 billion in cash and stock deal (Hughes, 2014). The now called Beats Electronics had an annual sales revenue of US$1.5 billion in 2015 (Sisario, 2014), and its primary market is the premium on/over-ear headphones. According to the NDP group, Beats Electronics’ market share on the premium headphones above US$100 has reduced from 64% in 2012 (Neate, 2013) to 61% in 2013 (BrandView, 2017), and is still decreasing, even though they are still the top of the list in this industry. The target market for premium over-ear headphones is estimated to be 23.6 million people. They are the millennial audiophiles. A group majority of males, possible business man or managers, between 30 and 35 years old with a stable life, that enjoy good quality sound and are technologically interested. A niche group that has money to spend on a reliable product, but also values the brand name. This target market can be translated into a potential revenue increase if a new strategy arise, such as the development of a new product. This report exploit the reasons behind the market opportunity in quality headphones. Internal and external environment analysis are made to understand the scenario that Beats by Dre is situated and how can the company grow on this market share. The customer for this market tends to spend money on headphones that have a good quality sound. Even though Beats by Dre provide products that are considered as high-end product, they are not good enough in the perspective of an audiophile. However, some of the customers would appreciate to have a product with a recognizable brand name. Among the long list of competitors that Beats by Dre have, some have been in the market for a long time, such as Sony, Bose and Sennheiser, and other are new entrants, such as Bowers & Wilkins, Skullcandy and Monster. Nevertheless, for this report, only Sennheiser and Bowers & Wilkins are at the proposed target market that Beats by Dre could go by creating a high quality sound product. This opportunity can prevent, even a little, the downward trend that Beats by Dre has been facing these previous years. 1. Introduction>GET ANSWER