Develop a digital marketing review and plan for Roberto Cavali
You will be required to:
Research the range and effectiveness of current initiatives,
Critically assess the effectiveness of them
You will need to review the international strategy (if there is any one, or suggesting one if you think it is a
good strategy), product placement, website, and market.
The report is a high level review that looks at the whole digital marketing strategy, and incorporates both
online (off site and onsite) and offsite channels.
PLEASE Check for their website, the number of clicks, how they are contributing in every page to show
visual content to advertise for their customers… ALSO, PLEASE USE tables/figures/graphs.
You can use as much references as you want but please NOT less than 8
Sample Solution