Write a digital marketing strategy for a given organization. This is an applied project which requires students to prepare a consultancy report for a client, which also requires usage of academic references throughout the report as a part of project. The digital marketing strategy report includes undertaking the analysis of the organization and how it currently performs on digital channels (website, blogs, Facebook, Twitter, LinkedIn, Instagram and etc.). It also requires an in-depth overview of competitors’ digital marketing activities. Students will undertake the target audience analysis to understand the target audience and their behaviors. In addition it is vital that throughout the digital marketing strategy report the student shows how the digital marketing strategy links to and supports the overall corporate strategy of the organization
Organizations selected can be local or international, for profit or not for profit, public or private sector, 828 or B2C.
