translate the article into the new genre. The format, structure, and development of your ideas are contingent
upon the genre of public reporting you’re attempting to construct. If you plan to write a feature newspaper
article, for example, then the article you produce should really look like one that would appear in a
newspaper. Try to mirror how the genre would appear in a real situation, including complying with the way
public writing acknowledges its sources. Public writing does not use MLA or APA, but it still acknowledges
sources.
Once your translation is complete, compose a reflective analysis about writing to a new audience and in a
new genre. As part of your analysis, compare and contrast the rhetorical choices between the scholarly
article and the genre you chose for your public audience. Focus on the following: STRUCTURE,
LANGUAGE, and REFERENCE CONVENTIONS (SLRs) as you constructed your translation. See the
sample student essay for how to do this.
Offer a rationale for each of your decisions that connects the features of your translation to your larger
rhetorical context. For example, if you had to translate the title of the scholarly article for a public audience,
explain why your new title is the most appropriate one for your public audience. If you had to use signaling
phrases and hyperlinks to acknowledge sources you reference, explain why.
Finally, reflect upon what you learned by adapting the scholarly findings for a public audience. What skills
did you use that were new to you? How might you use those skills in other coursework or in your current or
future workplace?
It is more important to think about how you will incorporate evidence from the scholarly article you are
translating. Public audiences appreciate a quotation or two, but you will find that you need to rely more
heavily on summary and paraphrase in translating the article for a general reader. Summary and
paraphrase still require attribution, but public writing often accomplishes this with the signaling phrase.
● Use the manuscript format for the genre you chose. (Newspaper in this case)
● Use signaling phrases and/or hyperlinks to acknowledge source material so that you comply
with the genre conventions of public writing.

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