As an entrepreneur, you want to start a business. You know that the first step is to consider drafting
a business plan to organize all of your ideas. For this assignment, you will be submitting a business
plan for your imaginary business. For research purposes, you can choose any state for the location
of your business. Your business plan should include the following:
Introduction of the proposed business/executive summary
The executive summary is often considered the most important section of a business plan. This
section briefly tells your reader where your company is, where you want to take it, and why your
business idea will be successful. If you are seeking financing, the executive summary is also your
first opportunity to attract a potential investor’s interest.
The executive summary should highlight the strengths of your overall plan and therefore be the last
section you write. However, it appears first in your business plan.
Identify and describe the type of business entity that is best for your business.

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