Visit two e-commerce websites of your choice, and apply the social marketing process model (outlined in book) to both. |
Critically compare and contrast the effectiveness of these sites in terms of the dimensions of the social marketing process. |
Address the questions below in your paper.
- How well do these sites acquire fans, generate engagement, amplify responses, create a community and strengthen |
their brands? - What recommendations can you make for these sites to improve their effectiveness at a global and local level?
Sample Solution
