e-commerce websites;How well do these sites acquire fans

Visit two e-commerce websites of your choice, and apply the social marketing process model (outlined in book) to both. |
Critically compare and contrast the effectiveness of these sites in terms of the dimensions of the social marketing process. |
Address the questions below in your paper.

  1. How well do these sites acquire fans, generate engagement, amplify responses, create a community and strengthen |
    their brands?
  2. What recommendations can you make for these sites to improve their effectiveness at a global and local level?

Sample Solution