- Name the two main metrics to determine how successful an email marketing campaign is and explain both.
- Analyze: My sent email has an open rate of 25%, but a reply rate of 5%, well below expectations. Should I drop my email campaign altogether, or work on it to modify it? Explain.
- Why would using other digital uploading video platforms, like Vimeo, benefit your SEO campaign?
- List two ways that the camera on a smartphone can help you do digital marketing.
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