P​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​rovide a brief context for an insurance organisation, or a division of an insurance organisation, with which you are familiar. For this insurance organisation or division of an insurance organisation: • Explain briefly, the structure of the competitive market in​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ which it operates. • Analyse three benefits and three challenges for it in competing within this competitive market structure. • Make recommendations, based on your analysis, to maximise the benefits and mitigate the challenges, whilst improving competitive s​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​uccess.

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