Effective implementation of a public health campaign includes strategic marketing methods, appropriate timing,
and monitoring (Resnick & Siegel, 2013). Review your communication plan and consider ways you plan to
implement your campaign and how the timing is critical to its success.
It is not uncommon to experience some barriers in the implementation of a public health campaign. For
example, funding sources might be delayed, stakeholders in communities may decide to withdraw their
participation, or technology may temporarily collapse. Consider possible barriers or challenges you might face
in the implementation of your public health campaign and how you might address those barriers.
With these thoughts in mind:
Write 550 explanation of how you might implement your public health campaign. Then explain two potential
barriers which might impact the implementation process and one way you might address one barrier.

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