Effects of internal and external environment on innovation


Select an industry from the list below where dynamic innovation is taking place. Use appropriate, research and international examples to explain how the internal and external environment has influenced innovation (positively or negatively) in this industry over the last 10 years. Media and Entertainment Energy and Utilities Financial Services Retail (excluding soft drinks & fast food) Travel & Tourism Provide an overview of the structure of your essay in the first paragraph Summarise all the key points/arguments in the final paragraph No headings required but paragraphs must be clearly defined (i.e. concise and to the point) Your grade will depend on how well you can utilise different theoretical concepts (e.g. Porter’s 5 forces, VRIO, Porter’s value chain, PESTLE) to answer the assignment questions.

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