Review the three essay choices listed below and select one that is of interest to you. Once you’ve made your selection, write an essay based on the topic at hand.
Essay 1 Examine search engine giant Google’s market position beside competitors at the Yahoo! Finance website, http://finance.yahoo.com co?s=GOOG. It has been said that Google is building its own source of competitive advantage y building its own software on its own computing hardware and servers, thereby developing its own customized global network. What is the core competency that is the source of this competitive advantage? Would a competitive advantage gained through this core competency be sustainable? Why or why not?
