BRAND – Victoria Beckham
1)EXECUTIVE SUMMARY of the essay
2)INTRODUCTION
3)RESEARCH METHODOLOGY TABLE – which kind of primary and secondary research has been undertake
4)COMPANY OVERVIEW
5)BRAND IDENTITY
6)COMPETITOR ANALYSIS – POSITIONING MAP AND POP POD
ANALYSIS OF THE MENSWEAR COMPETITOR COLLECTIONS ( i will add the competitor analysis documen
in the document I will upload there are three brands, Gucci Versace, and dolce Gabbana could you please
research and use Burberry instead of dolce Gabbana thank you!)
7)TARGET MARKET
8)DESIGN PROCESS
9)THEME CONCEPT
10)MOODBOARD
11)COLOR BOARD
12)SILHOUETTES BOARD
13)FABRICS AND PRINT CHARTS
14)TRIMMING HART
15)MENSWEAR OFFER
16)RANGE PLAN – PYRAMIDS OF THE OFFER with sketches + EXPLANATION OF THE RANGE AND
RATIONAL
17)PRODUCTION
18)HOW SUSTAINABILITY WILL BE UNDERTAKEN FROM THE BRAND
19)SOURCING – SUSTAINABLE FABRICS
20)PRODUCTION – SUSTAINABLE AND ECO-FRIENDLY production processes
21)DISTRIBUTION – ECO AND SUSTAINABLE WAYS FOR DISTRIBUTING THE COLLECTION
22)CRITICAL PATH
23)KEY COUNTRIES FOR PRODUCTION
24)CONCLUSIONS
25)RECOMMENDATIONS for the brand
26)work cited
27)APPENDIX:
Primary and secondary research
Extra material used for the essay ( books, articles, and readings)
Preferred language style Simple (Easy vocabulary, simple grammar constructions)
Sample Solution
