Chapter 12, figure 12-6 in your textbook gives seven, clear steps on how to introduce a new brand
extension. Using those steps, discuss how effectively your brand followed those steps. Discuss the
strategies currently in place by your brand (Sephora) for all seven steps. Refer to figure 12-7 for what a
successful brand extension looks like. (Attached figure 12-6)
Deliverables for this assignment:
An audible and visual video of yourself discussing this assignment in detail (I’ll be making the video, would
only like script to make video). Be creative and use effective communication skills. Post the references used
as a separate word doc.
Your video should be 2-4 minutes in length. Discuss and reference concepts taken from the assigned
textbook reading and relevant research. You must include a minimum of three credible, academic or
professional references. Review the grading rubric to see how you will be graded for this assignment.
Check out the Marketing guide in the CSU-Global Library (Links to an external site.). Here you can:
Locate a variety of information sources that deal with this topic.
Gather industry information specific to different aspects of marketing.
Locate writing and citing help
Sample Solution
