PRODUCE AN EVALUATIVE REPORT BASED UPON THE CRITICAL OBSERVATION OF A REAL SPECIAL EVENT. Saint Patrick’s Day in Manchester (UK)
• Provide a clear introduction and conclusion.
• Provide a clear Personal experience. Observe a special event as a participant / on-looker, make a record of your observations and any findings. （ONE paragraph, GOOD OR NOT? Relate to the report.）
• Identify what you are evaluating – the customer journey or some other aspect.
• Evaluation: Should effectively synthesize a critical observation of the event with relevant academic theory, and consider Event Management theory / good practice, or may include service quality, marketing/communication, project management or a range of other relevant areas.
Nee and C.Burmann (2016) in their investigation of lodging surveys and appraisals state that (p195-) Companies/organsations progressively understand the significance of reacting to and controlling/alleviating on the web evaluations and audits by method for an expert, affable and all around thought about useful reaction to negative analysis. This is particularly vital as individuals these days have a wide assortment and decent variety of spots to vent their great and terrible input and in the event that you are an independent venture and amateurish reaction can be really harming to your custom and takings. This is additionally upheld by A.Charlesworth (2014, p323) who contends that coordinated online correspondences are making organizations considerably more publically straightforward and open to appraisals and surveys. As I would see it I trust this is something to be thankful for in light of the fact that this implies organizations/associations would now be able to be considered in charge of their activities in a direct simpler manner and afterward they can create, improve and develop with time dependent on continuous information from the clients utilizing their administrations, purchasing their items this is the reason it is basic for advertising to move on the web and utilize Social Media. Perspectives and sentiments online have never been so productive and noteworthy and incredible and there is even another territory of concentrate explicitly to take a gander at this on the web (see F.A.POZZI et al., 2016 for more detail) . Notion investigation (which is the procedure of electronically perceiving and arranging sees explained in a bit/segment of entry/wording, dominatingly/primarily so as to set up whether the author's situation towards a specific subject, topic, thing for utilization, and so forth is certifiable, negative, or neutral) is a developing field of study and is particularly critical at present where there have never been more chances to draw in by means of internet based life and on an assortment of stages, for example, YouTube or Twitter utilizing an assortment of interactive media apparatuses, for example, pictures or video. R.Deiss, R and R. Henneberry (2017, p174) additionally concur that online life must be always and reliably>GET ANSWER