PRODUCE AN EVALUATIVE REPORT BASED UPON THE CRITICAL OBSERVATION OF A REAL SPECIAL EVENT. Saint Patrick’s Day in Manchester (UK)

• Provide a clear introduction and conclusion.
• Provide a clear Personal experience. Observe a special event as a participant / on-looker, make a record of your observations and any findings. (ONE paragraph, GOOD OR NOT? Relate to the report.)
• Identify what you are evaluating – the customer journey or some other aspect.
• Evaluation: Should effectively synthesize a critical observation of the event with relevant academic theory, and consider Event Management theory / good practice, or may include service quality, marketing/communication, project management or a range of other relevant areas.

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