Eventbrite’s total addressable market (TAM)

• Please write a one-page memo to the Board of Directors answering the following questions.
• Calculate Eventbrite’s total addressable market (TAM). Based on the information provided in the case, what assumptions do you need to use to arrive at this number?
• For the purpose of valuation by the financial market, who would you include in Eventbrite’s competitive set, and why? Is it social media, a ticketing company, a high growth transactional technology business? Which do you believe is the best comparable for Eventbrite?
• Based on the TAM and market comp do you agree with the $650 million valuation? If not, what valuation do you recommend. Please substantiate your conclusion.

Sample Solution