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I. Experiential marketing background/introduction a. What is it? b. Where it came from c. Why does it matter? II. Examples of experiential marketing a. Apparel/fashion industry example i. Description ii. objective iii. what they did iv. results b. Coca cola c. Other example III. How is experiential marketing measured? a. Definition of impact b. Behavioral vs emotional measurement i. Difficulty of emotional measurement c. How to measure impact i. Specific measures used 1. Customer engagement measures (one of them) ii. Conclusion about these measures 1. Criteria about what measures you think are effective and which are not a. Valid/realible/what do you want to have as a metric? IV. Conclusion a. Future of experiential marketing b. Why it matters




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