1). Identify and evaluate information or data relevant to Facebook’s strategy.
2). Define the internal and external environments to be analyzed using SWOT analysis (you may use ideas that came up with your groups in class).
3). Determine the effectiveness of Facebook’s current strategy, and address whether the current strategy seems to be failing or succeeding. Does Facebook’s apparent strategy align with its vision, mission, and values?
4). What are your recommendations for strategic planning for Facebook moving forward? What strategic alternatives do you propose for Facebook as its leaders develop its next strategic plan?
5). Make sure to relate your recommendations to McClean’s (the textbook author’s framework).
Sample Solution
