propose a new business growth strategy for Product Extension: Any one product made from Bamboo, can be clothing or footwear or bags or accessories.
Your new business growth strategy must aim to increase brand equity for the ‘Stella McCartney’ brand.
Your new business growth strategy needs to:
• Provide a detailed description, explanation and illustration of the new business strategy
• Identify and apply relevant current market trends and market data
• Discuss how your new business growth strategy aligns with Stella McCartney brand identity, values and mission statement.
• Profile the target consumer for the new product extension
• Demonstrate how your new business growth strategy will incorporate environmental sustainability
• Discuss and illustrate an appropriate Business Model, Supply Chain and Sourcing Strategy
• Discuss how your new business growth strategy will increase brand equity for Stella McCartney.
• Discuss how your new product extension will create positive brand image and generate consumer demand for the Stella McCartney brand
