Create a target market analysis for the new product “Feline Fresh” an all-natural cat food. Describe in detail the target market of the pet supply store, including the demographic, geographic, and psychographic details. Describe the needs and wants of this target market and how this new product will satisfy one or more of these needs or will appeal to a want of the target market. Conduct a target market analysis. This analysis should focus on the new product the pet supply store is selling, not the company itself. It should provide information about the demographic (age, marital status, education, income, etc.), geographic (physical locations), and psychographic (personality, values, opinions, attitudes, interests, and lifestyles) of the potential target market. Based on this analysis, you will then need to discuss the needs and wants of your target market and how this new product will either appeal to a want or fulfill a need.
Specifically the following critical elements must be addressed:
I. Initial Overview (1 to 2 paragraphs)
a) Market Factors Describe the internal and external market factors the company should consider. (2 pages)
i. Complete the SWOT matrix and include information on the product strengths, weaknesses, opportunities, and threats. Provide necessary details to support each example.
ii. Explain the SWOT findings and how they can help you market your new product. Consider what the strengths of the products are and how you can leverage those to take advantage of opportunities.
b) Target Market Analysis Describe the target market for the new product. (2 pages)
i. What is your company’s target market? What is the demographic, psychographic, and geographic breakdown of your target market?
ii. What are the wants and needs of this target market? Why would the product either appeal to their wants or satisfy their needs?
II. Marketing Strategy (2 to 3 pages)
Identify marketing strategies that you would suggest for the company.
a) Identify the most important marketing strategies that you would recommend the company use, and explain why you have chosen them.
b) Outline the 4 P’s (price, place, promotion, and product) for each of the strategies you have identified. How will you use the 4 P’s to inform your strategies?
c) Identify one marketing strategy you would recommend that the company avoid, and explain why.
d) Outline the 4 P’s (price, place, promotion, and product) for the strategy you are not recommending. Are there changes you could make to the 4 P’s that would make the strategy more likely to be successful?
desired, they ended up as a fallen female. The appeal or attraction that those ladies embody for the Victorians poured in component from her deviation from the nineteenth-century view of best womanhood. The ‘angel of the residence’ or the best Victorian lady changed into named or diagnosed with the aid of her role within the house as the family carried out as a haven or safe haven for the conservation of conventional, ethical and sacred beliefs. woman delinquency and transgression had been defined broadly speaking by how a long way a woman moved away or digressed from the Victorian affect of idealized womanhood and less by using the misdeed perpetrated. lamentably, society pictured those ladies as fallen and as ethically and socially crooked, they had been, in fact, patients of male dominion and seduction. The traits allocated with the aid of Victorian lifestyle to the proper girl had been humbleness, virtuousness, purity, timidity, gentleness, self-sacrifice, submissive, tenderness, endurance, modesty, passivity, staying power and altruism and guys have been correlated with public realm, with the wielding of electricity. The attributes related to women had been personal and internal, their realm being the house and the own family and conversely, guys’s sphere covered eccentricity, ego, hierarchy, ability, strength, hegemony, production, duty, ambition and reason. The center-class Victorian woman become to don't have any aspiration other than to gratify others and take care of her own family. in step with the Victorian ideal, Auerbach feedback: ”the best woman worth of worship became to be a monument of selflessness, with out a life past the loving influence she exuded as daughter, wife, and mom” (qtd in women and Evil by using Nel Noddings, eighty). The nineteenth century women inhabited a position of duality as she become both Magdalene or Madonna, ruined or natural, foreign or familiar. The fallen woman turned into described chiefly by her deviation from the proper Victorian female image who turned into passionless, virtuous, na??ve, innocent, docile and self-sacrificing inside this cultural paradigm. at the contrary be aware, the woman who omitted the idealized belief of womanhood, whether or not by way of sexual wrongdoing or illicit act, turned into perceived as extraordinary and extraordinary. She represented a annoying anomaly that each repelled and interested the Victorians and it's far this feel of repulsion and appeal which makes it an abject discern. The term fallen lady in Victorian way of life pertains to those feminine identities who had been prostitutes, unmarried ladies interested in sexual relations with men, preys to seduction, adulteresses, in addition to delinquent or crook decrease-elegance ladies. Acton’s portrayal of girls carries girls as ‘right’ feminine and ‘flawed’ feminine. Acton structures ‘proper’, normal femininity as passionless and passive. A ‘modest’ girl, ‘as a wellknown rule’seldom dreams any sexual gratification for herself'[and] submits to her husband’s embraces’basically to gratify him'[and] for the preference of maternity’ (The ‘flawed feminine’ with the aid of Lyn Pykett, 15-16 ). however, lively and full of life sexual feeling represents masculinity, or an ordinary ‘improper’ femininity. women are either non-sexual, or they're pansexual, wicked, madwomen, or prostitutes. thus Acton’s illustration attributes the ‘proper’ female to be domestic ideal or angel in the residence; the madona; the keeper of the home temple; innocence; asexuality; self abnegation; devotion to duty; lack of criminal identity; sufferer and ‘wrong female as demon or wild animal; a whore; a subversive hazard to the own family; threateningly sexual; pervaded through feeling; understanding; self- assertive; wanting and actively satisfaction searching for; pursuing self- fulfilment and self- identity; unbiased; enslaver; and victimiser or predator. furthermore, the fallen girl was regularly portrayed inside the iconography of the time as basically ‘falling.’ In 1858 Augustus Egg, the famend Victorian artist expounded his trilogy of the fallen woman in his paintings entitled: Misfortune, Prayer, and depression on the Royal Academy in London. The three art work epitomize the fallen female, commencing with an illustration of the treacherous wife stretching out in a susceptible function at her husband’s toes in Misfortune. next the offspring of the fallen female are pleading for his or her misplaced mom inside the painting Prayer. finally, Egg portrays the fallen woman as looking on the river within the painting despair. The exhibition protected the following descriptive narrative: ‘August the 4th. Have simply heard that B’has been useless mo>GET ANSWER