Feline Fresh Marketing Analysis

Create a target market analysis for the new product “Feline Fresh” an all-natural cat food. Describe in detail the target market of the pet supply store, including the demographic, geographic, and psychographic details. Describe the needs and wants of this target market and how this new product will satisfy one or more of these needs or will appeal to a want of the target market. Conduct a target market analysis. This analysis should focus on the new product the pet supply store is selling, not the company itself. It should provide information about the demographic (age, marital status, education, income, etc.), geographic (physical locations), and psychographic (personality, values, opinions, attitudes, interests, and lifestyles) of the potential target market. Based on this analysis, you will then need to discuss the needs and wants of your target market and how this new product will either appeal to a want or fulfill a need.
Specifically the following critical elements must be addressed:
I. Initial Overview (1 to 2 paragraphs)
a) Market Factors Describe the internal and external market factors the company should consider. (2 pages)
i. Complete the SWOT matrix and include information on the product strengths, weaknesses, opportunities, and threats. Provide necessary details to support each example.
ii. Explain the SWOT findings and how they can help you market your new product. Consider what the strengths of the products are and how you can leverage those to take advantage of opportunities.
b) Target Market Analysis Describe the target market for the new product. (2 pages)
i. What is your company’s target market? What is the demographic, psychographic, and geographic breakdown of your target market?
ii. What are the wants and needs of this target market? Why would the product either appeal to their wants or satisfy their needs?

II. Marketing Strategy (2 to 3 pages)
Identify marketing strategies that you would suggest for the company.
a) Identify the most important marketing strategies that you would recommend the company use, and explain why you have chosen them.
b) Outline the 4 P’s (price, place, promotion, and product) for each of the strategies you have identified. How will you use the 4 P’s to inform your strategies?
c) Identify one marketing strategy you would recommend that the company avoid, and explain why.
d) Outline the 4 P’s (price, place, promotion, and product) for the strategy you are not recommending. Are there changes you could make to the 4 P’s that would make the strategy more likely to be successful?

Sample Solution