Is Fonterra’s competitive strategy based on differentiation, cost, responsive or a combination? Briefly discuss. Justify your choice with theory and examples from the case study.
Include in your answer:
a.3 Key Success factors (KSFs) (5marks)
b.3 Core competencies (5 marks)
What key areas of its operation should Fonterra focus on to ensure the highest level of productivity to meet company objectives? Briefly discuss.
Innovation
International relation
Customer satisfaction
a.Identify and briefly discuss 2 key factors/inputs at Fonterra to calculate single factor productivity in their factory (5 marks)
b.Identify and briefly discuss 3 key factors/inputs at Fonterra to calculate multi factor productivity in their factory (5 marks)
Sample Solution
