What role does Foreign Direct Investment (FDI) play in Yum’s decision in going to Myanmar?
.2 The Brick-and-Mortar Shopping Motivations ‘One of the earliest efforts to identify and classify the reasons people shop (Tauber 1972) suggests that personal and social needs motivate shopping, beyond the simple need to acquire some product’ (Price et al., 2009 p. 16). Even if consumers are bound with limited opening hours, the main benefits of shopping from brick-and-mortar shops are tangibility (including the shopping environment in itself) and immediate possessions (Mokhtarian 2004) – since generally consumers receive the product immediately after they pay for the product (Hsiao 2009). Other motivations for consumers to shop in brick-and-mortars are more psychological than the specific need for a good, including; social interaction (especially, but not limited to those that live alone), entertainment (levels of which varies from one person to another), recreation, trip changing or intellectual stimulation (Mokhtarian 2004; Price et al. 2009). 2.2.3 Age and Gender Attitude toward Brick-and-Mortar Shopping Various characteristics distinguish males from female consumers; for instance, females rarely see shopping as a chore. In fact, these prefer to shop with other family members and friends to make an event out of it. This is in complete contrast to males, where these prefer that others do their shopping for them and when they actually shop, they seek to do so in the least possible time (Settle & Alreck 2002). However this trend is changing and males, especially in the white collar class, are engaging in more shopping activities which could be attributed to the fact that now-a-days both males and females are in the workforce (Mortimer & Clarke 2011). 2.3 Brand Loyalty>GET ANSWER