Frachising Amazon

Conduct an in-depth research on your chosen business.
Describe your business of choice in detail.
Conduct a SWOT analysis based on the research of your chosen company/business.
Create a SWOT diagram (see exhibit 3.5 on page 74 for an example) containing at least 5 items in each
quadrant. Most business ventures will have more than 5 items when correctly analyzed. (It is recommended
that to conduct an in-depth research prior to creating your SWOT analysis diagram.)
Describe in detail what possible actions you can take to overcome the weaknesses and threats listed in your
SWOT analysis.

Sample Solution