You are required to write, in the form of an essay, a 5,000 word critical literature review based on a synthesis of business practice and academic theory on an individual topic of your choice. Your essay should include:
• An appropriate title
• An abstract (maximum 300 words) and a set of related keywords.
• An introduction justifying the contemporary nature (importance) of the topic selected.
• A coherent and sectionalized structure covering the chosen topic (and title) and associated sub-themes.
• A summary/conclusion section including linkages between business practice and academic theory.
• A reference list and associate application using the APA referencing convention.
Marking criteria:
The marking scheme for the assessment is provided in grid form indicating the weighting for the respective components of the assignment presented. In short, this comprises:
• Essay structure and general presentation (10%).
• Abstract and keywords (10%).
• References (10%).
• Body of the paper (50%).
• Summary/Conclusions (20%).
Goals: Knowledgeable about the theory and practice of international business management
- Acquire knowledge of functional areas of business and management
- Acquire knowledge of specialist areas of business
- Apply their knowledge to business and management contexts
- Conduct contemporary research into business and management
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Sample Solution