W​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ith reference to specific theoretical approach(es) and empirical examples, evaluate how ​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​different global companies have overcome the negative impact of the 2020 covid pandemic​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​.

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