how the global Covid-19 pandemic has provided new opportunities for organisations to reach and engage with customer through digital platforms, devices and apps.
In this critical essay, you are required to debate how the global Covid-19 pandemic has provided new opportunities for organisations to reach and engage with customer through digital platforms, devices and apps. You should consider the ways in which changing consumer/customer behaviours towards using more digital technology, websites and apps have created opportunities for different kinds of businesses to create value for their customers. In your discussion, you may consider the benefits/challenges experienced by the born-digital businesses and well as the more traditional incumbents. As such, your essay must discuss both the opportunities that organisations can take advantage of as well as the challenges that prevent organisations from achieving their goals when it comes to reaching and engaging with digital customers. It is important that you do not simply list the benefits and challenges, but develop a critical discussion that considers different perspectives and draws on academic literature. You are required to undertake wider academic research to gather knowledge and insight in the relevant areas. The essay must critically discuss and debate relevant issues. The essay should not simply be a descriptive retelling of facts and information, but a discussion that includes various different viewpoints and perspectives. To be successful in developing a critical discussion, you must read widely and actively engage with the subject area. It is also expected that you include relevant business examples to demonstrate how the issues discussed in the essay impact businesses. Examples must be referenced and researched. It is recommended that your structure your essay as follows: Introduction Main body (within the main body, you can have 2-3 sub-headings where you discuss specific issues related to the assignment brief) Conclusion
