E Retailing is a $4 trillion market globally. Dominant players include Alibaba, Amazon, Walmart, JD.com, and Zalando, however most of these E-Tail operations are local (national) or regional (trading area).
Based upon class discussions and readings from the text through Chapter 8; prepare a paper (2 pages, double spaced to address the following:
- What has been the typical path for retail companies to globalize (historically – brick and mortar) and more recently on-line e-retailers)?
- What are the barriers that make it difficult for E-retailers to set up in foreign markets? Be specific in your answer.
- What criteria would you use in selection of international markets for future expansion for an E-retail company?
Use at least 5 citations from credible sources.
Sample Solution
