Green Marketing is particularly relevant in today’s context of a growing demand for products, services and systems that are environmentally sustainable. In this course, you will learn how organisations develop environmentally friendly strategies for product innovation, brand reputation and brand equity. Marketing communication and supply chain issues are also explored, with an emphasis on the concept of more sustainable product life cycles.
Ensure you view the marking criteria (below) when completing this assessment.
Choose a consumer product category as your topic for sustainability issue from the suggestions provided below.
SUGGESTED PRODUCT CATEGORIES:
- Coffee
- Chocolate
- Clothing
- Shoes
- Appliances
- Phone cases
- Milk
- Take-away cutlery
- Landry Detergent
- Supermarkets
- Airlines
- Coffee cups
- Toilet paper
Consider the United Nations 17 Sustainable Development Goals (SDGs) and select one or more that relates to the consumer product category.
The objective of the Green Marketing Context Analysis is to:
• develop a robust understanding of sustainability issues and SDGs;
• relate sustainability issue and SDGs to a consumer product category
• identify 4 brands within the product category and analyse their sustainability performance as related to the SDGs;
• generate future sustainability recommendations for your chosen product category.
Sample Solution
