“Haiku” is a traditional form of Japanese poetry. This assignment will use the strict definition of a haiku which means it should have three lines with a

total of 17 syllables written in a 5-7-5 format as below:

The first line consists of five syllables
The second line seven syllables
The final line five syllables

Example:

Whitecaps on the bay:
A broken signboard banging
In the April wind.

— Richard Wright

Reflect on the global marketing concepts you have studied this term. Select two of these concepts and write a haiku for each. Your haiku should communicate

something about the relevance of each concept to a business manager.

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