Head & Shoulders Shampoo commercial

Watch Head & Shoulders Shampoo commercial featuring TV hit show Modern Family’s star Sofia Vargas (and her son) as the spokesperson.
Sofia Vargas is recently ranked as one of the top paid actors, making over $40 million dollars a year. Over the years, she has appeared in many ads and take on endorsements for various companies such as Head & Shoulders, Pepsi, Burger King, and Covergirl.
-Describe the appeal(s) used in the process of encoding the message.
-Do you think the design of the commercial is appropriate and effective for the product? Thoroughly explain.

Sample Solution