Develop an 8–10-page proposal in which you pull together your prior recommendations and stakeholder analysis to create a compelling proposal for implementation of contemporary data analysis tools, and practices to improve organizational and patient outcomes.
The complexity of health information management (HIM) technology requires a sound strategy throughout the implementation phase and well into the end user experience. Continual and ongoing evaluation of the systems is very important to ensure compliance with regulations and appropriate use of electronic health records and other components. Health care managers must understand who their target audience is when developing a strategic plan related to HIM systems. They also need to have a strong understanding of the data that is collected through the systems and how that data impacts decision-making. In this assessment, you will have the opportunity to develop a strategic proposal analyzing the priorities of a typical health care organization. You will also be tasked with understanding how data drives decision-making processes and how health care organizations set strategic goals.
Millennials, also known as Generation Y, typically refer to the population born from 1980 to 1994 (some say 2000), almost all of whom have come into adulthood by today. Not only do millennials consist of more than 25% (75 million) of the U.S. population (Berger, 2016, p.103), they also possess the tremendous annual purchasing power of $200 billion (Solomon, 2015, par.3). As millennials dominate the whole consumer population of the U.S., they have become the targets and chief subjects of analysis by marketers. Although some might argue that the characteristics of millennials are the general features exhibited by young people, most scholars have agreed on the existence of cohort effects of millennials. Schawbel (2015) argued that they seem not to be influenced at all by advertising (par. 2), but in the meantime purchasing an enormous amount of similar “in trend” merchandizes with their peers, including clothes, technology products, food and et cetera. According to Walker (2008), a major question to ask by marketers is, “how do we square this marketing-resistant generation with another point that the experts always make: that many members of Generation Y demand the toniest designer clothes, the best cell phones, the most complex lattes?” (p.103). Millennials are too versatile to be analyzed easily, and part of the reason is that their multicultural identities have made them more complex than the generations before them. A Nielsen report published in 2017 shows that 42% of the millennial cohort population has multicultural heritage, or are ambicultural (p.3). With their multicultural heritage, along with being exposed to a diversity of cultures on a regular basis, millennials not only developed a broad, unique purchasing habit, but are also influencing the buying decisions of their peers and family profoundly. When making purchasing decisions, millennials pay a tremendous amount of time and attention choosing the brands that they align their own identities with. A study by the Keller Fay Group released in 2007 claimed that millennials have roughly 145 conversations about brands a week (versus the public average level of 71). Among these conversations, 77 brands are mentioned on average. In addition, brand mentions by millennials are three times as likely to be via digital media and 57% of them cites marketing or media material(p.4) Consumer behaviors have conventionally been disseminated by television, radio and newspapers, but in the twenty-first century, social media has begun to replace traditional media’s enduring and influential role on millennials consumers. Like Uitz (2012) argued, this phenomenon puts forward both an opportunity and a challenge from a marketer’s perspective (p.5). Reacting to the rapid growth and prevalence of social media among >GET ANSWER