Marketing is essential to the healthcare industry for branding and growing health systems. In this assignment, please examine the impact of consumerism in choosing a primary care provider in Saudi Arabia.
Review the following article (attached)
Al-Briek, A., Al-Barrak, A., Al-Johi, K., Al-Anazi, M., Al-Ateeq, M., & Masud, N. (2018). Factors that influence patients in choosing their treating physicians in the private sector in Saudi Arabia. American Journal of Public Health, 6(4), 173-181. Retrieved from http://www.sciepub.com/AJPHR/abstract/923
Please analyze the following substantive requirements:
Describe what consumers are looking for in a provider in Saudi Arabia.
Evaluate the data presented and any information that would be valuable that is not present in the study.
Assess how healthcare consumerism plays (or should play) a role in the marketing strategy of provider facilities in Saudi Arabia.
Provide two recommendations on how to market the healthcare facility.
Recommend how to monitor the data to ensure your marketing approach is working.
Sample Solution
