Organize a list illustrating how old economy business and marketing practices are changing. The
list must include at least five (5) old practices and their modern-day replacement. Give four (4)
examples of how a new practice has been used in businesses. Relate whenever possible to your
own first-hand knowledge and experiences. (A 2-page response is required.)
Reference text
Kotler, P., and K. Keller. A Framework for Marketing Management. 5th ed., Upper Saddle River, NJ:
Prentice-Hall, 2012.
Sample Solution
