For this paper, your goal is to find out what other people think about something and how people’s understandings differ from that of another demographic. To do that, you will create and administer surveys and interviews. You will then analyze/interpret your data and present your findings in a written research report. You will also write up your reflections on your research process.
Specifically, in this paper, you will conduct interviews or surveys to explore one distinct demographic’s perceptions about CSR/business ethics and how those perceptions differ from that of another distinct demographic or “community.” For example: how/to what degree varying “communities” of students on campus hold businesses/corporations responsible for the “health” (physical and/or psychological) of the consumer and/or the “health” of the environment (as opposed to personal responsibility and/or the government’s–or other entity–role). Determine if there are any interesting similarities or differences in how students respond in relation to their “community.” What could be the possible reasons for these connections?
