Part 1
“How Sports Authority Went Bankrupt—and Who Could Be Next to Fall” and adding your own research, answer the questions below in a single essay. Be sure to cite and reference the textbook and at least one additional source in your essay. Your essay must include an introduction, body, and conclusion, and address all relevant parts of each question. At a minimum, you must cite the textbook, the required article, and one other source in your essay. Make sure to cite any references you use. Proper citation format for a reference includes the name of the author(s), the title of the work, the date of the publication, and the page number. Essay Questions
One factor in the 2016 closure of all remaining Sports Authority stores was competition from rival retailer Dick’s Sporting Goods, yet just a decade earlier the two retailers were comparable in size. Why was Dick’s Sporting Goods successful and Sports Authority unsuccessful? How did showrooming affect Sports Authority’s sales, and how can brick-and-mortar stores encourage customers to buy from them? Considering the strategies, failures, and trends discussed in Chapter 16, discuss one other area (other than those addressed in 1 and 2 above) where Sports Authority fell short, and what it could have done to overcome this issue.
