How does the community health nurse recognize bias, stereotypes, and implicit bias within the community? How should the nurse address these concepts to ensure health promotion activities are culturally competent? Propose strategies that you can employ to reduce cultural dissonance and bias to deliver culturally competent care.
Different definitions have been given to consumer neuroscience; also known as neuromarketing. One definition constructed by Nielsen (n.d.) defines consumer neuroscience as ‘the application of neuroscience (the study of the human brain and nervous system) to consumer research, in order to determine a consumer’s non-conscious response to brands, products, packaging, in-store marketing, advertising, and entertainment content.’ Another definition suggests that neuromarketing is ‘any marketing or market research activity that uses the methods and techniques of brain science or is informed by the findings or insights of brain science’ (Genco et al, 2013 p. 8). This highlights an important difference between marketing and neuromarketing; that is, that while marketing is to influence people to buy certain products, neuromarketing is ‘a new way to measure whether and how marketing is working’ (Genco et al, 2013 p. 8). Therefore, neuromarketing according to Morin (2011) is a solution for companies who are, or have suffered in the past, from unsuccessful campaigns, only because they relied on consumers to tell them the truth of how they feel about a product, service or brand, but failed to do so for a number of reasons. 2.4.2 How does it Work? Genco et al. (2013) explains how as opposed to traditional marketing research where consumers are said to be rational, neuromarketing creates another model; ‘the intuitive consumer model’ (p. 73). This, explains Genco et al. (2013), tells us that the consumer is not a ‘slow and careful deliberator’ to its choices of shopping but rather, a ‘cognitive miser’; that is, that the brain produces fast and efficient decisions and actions to reduce mental effort by means such as efficiency, novelty, familiarity and processing fluency. This demonstrates how consumers, more often than not, are not consciously aware to why they are purchasing a particular product or why they are switching brands.>GET ANSWER