a. How can you increase customer satisfaction for your product or service?

b. Describe the steps you will use to create a customer-focused orientation and how you will maintain customer relationships.

c. Detail the particular product strategies you will implement in your marketing plan to maintain customer loyalty. Will this be an added cost for your business?

d. Identify a situation in which your business would benefit from a transaction based strategy instead of a customer based strategy. You must use citations from scholarly sources to back your points. Business planning is about research – these are not “opinion” papers.

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